Metro is the world’s largest newspaper – attracting a young, active, audience of over 20 million daily in more than 100 cities worldwide. 

Metro has recently redesigned their printed newspaper. As a result, I was tasked to redesign their national news site and bring the details of the newspaper's typography, composition and layout onto the web.

The project included an overhaul of their existing DAM service. Starting from the ground up, my partner and I re-envisioned a more streamlined and easier experience for the user. This included not only the service itself but the sign-up process and the desktop application.

The project spanned across many disciplines including:
User Flows
Wireframes
Functional Specs
Design

Website design for Group DCA brand site.

The goal was to illustrate how a brand can build a cohesive web experience to showcase their products' messaging. It's not just about getting the products' message out, but also about gathering feedback and analytics that can be used to advance the brand's strategies.

Abara is a company that creates interactive online presentations, test banks, and outline summaries. They help you master finance and financial risk concepts, and improve your effectiveness in understanding financial valuations and risk.

I designed the branding and site while working with a team of front-end and back-end developers, Josh Churgin and Andrew Henderson. We wanted to create a clean, simple way to bring interactive online studying to life.

Pitch work for the All Free and Clear brand.

We wanted to seperate All Free and Clear from their competitors. It's not just about your clothes smelling good but about the science behind the detergent.

Website design for Turning Pointe Dance Center.

We made a clean and simple design with a template that is easy to update and maintain for the small business owner.

A personal exploration.

The goal was to take a local shop and create a new vision for the brand. This included a new logo, color palette, web concept and copy writing.

Somewhere along the line the conversation between pet owner and vet gets lost. Visits stall out, the important information gets lost and the health of the pet gets put on the back burner.

The team envisioned a site that brought the pet's health to the forefront. Owners can now track their animal's statistics and make better decisions on how to give their pet the healthiest life possible.

A compilation of branding solutions. Some are real, some are personal and some are explorations.